Hello, I’m Ben, founder and owner of Faded Days Sunglasses. I am from Leeds in England and I moved to Orlando FL in 2007. How nice.
I tell you this tidbit because England is not particularly known for its year round sunshine, and this information is relevant to the beginning of Faded Days.
You see, when you live in a sunshine starved city as I did, a pair of sunglasses can last you, well…forever. You infrequently wear them, therefore you have very little opportunity to lose them or break them. With that in mind, I didn’t have any problem spending hefty cash on a pair of sunglasses, as I saw them as a lifelong investment. And then I moved to Florida.
To make a long story even longer, in my first few years of living in Orlando, I must have lost, misplaced or broken close to ten pairs of sunglasses. Owning sunglasses became a very expensive hobby.
I’m sure you can see where I’m going with this.
In 2011 I set out with a goal born through my own necessity. I wanted to produce a high quality, great looking pair of sunglasses that were affordable and durable. At this stage I wasn’t really serious about opening an online store, I just wanted some nice sunglasses. However once I started wearing my new Faded Days line I was getting so many positive comments, I knew I had to share them.
In late November 2012 I opened FadedDays.com from the back bedroom of my home (yes, I launched a sunglasses brand at the beginning of winter, I told you I didn’t fully intend for this to be a business), with one member of staff, me.
Since opening FadedDays.com our team has grown and we have been blown away with how popular our sunglasses have become. The positivity and feedback we get from our customers is truly amazing, and it’s often so “inline” with why I opened a sunglasses company to begin with. I think because Faded Days was started to fulfill a genuine personal need, it makes our success so much more rewarding.
As we continue to move forward, our team and I want to invite you to join us to see where we can take this.